Sunday, March 30, 2014

Week 2 - Analyzing Current Situation

I work of an global IT company that provides technology solutions, insurance products and service across the globe. Our company serves the business market and below are some external factors that may impact our company

Economic Trend
Foreign exchange is one of the factors that will inadvertently impact our company. Since the company is based on offshore onsite model, the change in foreign exchange will impact the revenue and profit margin.

Technological Trends
Since we are IT shop this is the most critical factor that impacts our organization. Our North America division primarily focuses on providing industry leading product solution to insurance carries. Following are some of the technology trends that can impact our company like Aerial Digital imaging, Business Intelligence designed specifically for insurance industry, and mobility

Competitive Trends
Competitive trends, especially in the insurance product solution, includes speed to implementation, product capability in specialty lines of business and advance mobility solutions.

Company's mission
It is so surprising that I have worked in this company for past 12 years and yet I had to go look for the company's mission. I could not find official statement  but below is what I could find.

Build a valuable and evergreen Institution by sustained contribution and spotless reputation, success of every stakeholder, collaborative culture, and 100% responsibility for outcome.

Now that I have watched the video it makes sense that the marketing goals are broad. If I would have looked at this mission statement before watching the video, it would not have made any sense. Our company provides IT services as well as leading insurance product solutions to our customers. The mission statement talks strongly about the company culture, quality and customer experience of our organization.

What needs do the products of my company satisfy?

Our company offer insurance products like policy administration system that helps insurance carriers to launch new lines of business to stay competitive and sustain growth. The product also offers workflow automation to reduce underwriting effort hence reducing the operational cost of insurance carriers.

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